Name
Best Practices for Pre-Order Campaigns
Date
Wednesday, June 7, 2023
Time
9:00 AM - 9:45 AM
Location Name
102 DE, Level 1, Wisconsin Center
Description
Pre-order campaigns get readers excited for the books YOU'RE excited about and if you’re just starting out, this session is for you. Booksellers will learn about the nuts and bolts of pre-order campaigns including best practices for marketing to customers, what a successful campaign can look like for your business, how pre-order sales can uplift underrepresented voices and genres, and also the importance of reporting pre-order sales.