Name
The New Strategy For Author Events
Date
Wednesday, June 12, 2024
Time
9:00 AM - 9:50 AM
Location Name
Rhythms Ballroom I, Floor 2
Description
The nature of authors’ events continuously changes from one event to the next. However, COVID-19 has forced an evolution in events that can leave event coordinators wondering why they aren’t meeting their event goals. This session will discuss updated strategies for forming mutually beneficial relationships with publishing partners, managing ticketing and turnout, and creating an ordering strategy that feels less like throwing spaghetti at the wall and more like a tactical approach to hitting your event numbers bullseye.
Files & Links
Speakers
Angie Zhao, bbgb - Richmond, VA
Casey Robinson, The Silver Unicorn Bookstore - Acton, MA
Cathy Berner, Blue Willow Bookshop - Houston, TX
Thu Doan, East Bay Booksellers - Oakland, CA