Name
Boomer Buyers and Millennial Money: Capturing Middle Grade Customers from Different Generations
Date
Saturday, June 14, 2025
Time
9:30 AM - 10:30 AM
Location Name
B113-114, OCC
Description
When we consider the typical customer buying children’s books, they are Millennial parents and Boomer grandparents. Taking what we know about each generation’s buying habits combined with your knowledge of your customer base, this session will use data and bookseller experience to create connections with them through marketing and customer service to sell middle grade titles.