This panel session, led by Andy Hunter of Bookshop.org, will feature a panel of booksellers discussing how they use digital platforms to sell books, build an online audience, and drive in-person and online sales. The panel will discuss selling with e-commerce, highlighting events and community through social media, reviewing and acting on website traffic to increase the visibility of your store with search engine optimization (SEO), and engaging customers through Edelweiss to create email marketing.