Name
Pre-Order Power: Techniques to Amplify Excitement and Sales
Date
Monday, February 24, 2025
Time
9:30 AM - 10:30 AM
Location Name
Governor's Square 14, Concourse Level, Plaza Building
Description
The newest and hottest book is all over BookTok, but how can your bookstore profit off of an in-demand pre-order? This session will explore how you can take full advantage of pre-order opportunities so you can avoid lost sales, PR, and market share. You'll leave this session ready to successfully promote, report, and sell pre-orders.
Speakers
Suzanna Hermans, Oblong Books - Millerton, NY
Jessica Stockton-Bagnulo, Greenlight Bookstore - Brooklyn, NY
Shane Mullen, Left Bank Books - St. Louis, MO
Michael Chin, Skylight Books - Los Angeles, CA