You love and sell their books, but how do you help your favorite authors (and their publishers) see your store as a must-stop destination on their next book tour? This presentation will teach you practical strategies to land events without event grids! You’ll learn how to creatively think about your events and pitch your store to get attention, how to create irresistible proposals that catch the eye of authors and publishers, and you'll hear about alternative methods to event grids. No matter your event experience, you’ll walk out of this session ready to succeed in or outside of the event grid!