No cap: out of all generations, Gen Z is the most loyal to brick-and-mortar stores, and Gen Alpha is quickly following in their footsteps. These two generations are also incredibly diverse, making them a fantastic potential customer base for your bookstore! While Gen Z and Gen Alpha buy books, they also are interested in buying sidelines, and this session will explore how you can find sidelines that will resonate with their values and interests. You'll leave ready to give your sideline section the main character energy it deserves!