Name
Behind the Book: Understanding Publisher Economics
Date
Wednesday, February 26, 2025
Time
2:30 PM - 3:30 PM
Location Name
Governor's Square 10, Concourse Level, Plaza Building
Description
The economics of the publishing industry have a direct impact on bookstore profitability, as publisher decision-making affects everything from the retail price printed on a book to the marketing budgets available for bookstores. In this session, we’ll explore the financial intricacies of the publishing industry and, using a book's P&L Statement (Profit & Loss Statement), unpack the various factors that influence publisher decision-making such as production costs, distribution channels, and revenue expectations.