Name
Marketing Metrics Masterclass: Driving Growth and Engagement in Your Bookstore
Date
Wednesday, February 26, 2025
Time
2:30 PM - 3:30 PM
Location Name
Plaza Ballroom - A, Concourse Level, Plaza Building
Description
How do you know if your marketing campaigns and initiative are effectively reaching your customers? This workshop will teach you key metrics and performance indicators to analyze to effectively measure the impact of your marketing efforts. You’ll gain actionable strategies for refining your metrics to achieve results that drive bookstore growth and customer engagement.
Speakers
Talia Whyte, Rozzie Bound Books - Boston, MA
Ashley Mireles-Guerrero, Judging by the Cover: A Bookstore - Fresno, CA
Sarah Arnold, Parnassus Books - Nashville, TN
Kassie King, The Novel Neighbor - St. Louis, MO