Reading is magic, and when kids fall in love with it early, that love can last a lifetime. This session will discuss ways you can spark a lifetime of reading for your young customers. We’ll explore how booksellers can create moments of wonder that make kids reach for books just because they want to, not because they have to. Panelists will share ideas for making reading a shared family adventure and building excitement around discovery. We’ll also discuss how cultivating enthusiastic young readers today helps ensure a future of engaged adult readers tomorrow. You’ll leave with practical, joy-filled ideas to turn your store into a place where reading isn’t just encouraged — it’s irresistible.