In today’s fast-paced media landscape, it’s not always about landing the big headline right away. Sometimes, small, strategic actions can lead to major opportunities for visibility. In this session, we'll explore how booksellers can generate media buzz through simple but effective tactics. From starting with niche podcasts that lead to bigger platforms like Good Morning America, to crafting an engaging “About Us” page that catches the eye of local reporters, we’ll cover how to make your bookstore newsworthy. Learn how to network with local press, leverage opportunities to speak at community gatherings like Rotary or Chamber of Commerce events, and perfect your elevator pitch for when the media comes calling. Plus, we’ll discuss the importance of having a well-prepared press kit on-hand to make the most of those moments when the spotlight turns your way.