As online platforms shape how readers discover and connect with books, Bookstagrammers and BookTokers have become powerful voices in the literary ecosystem. This session will explore how independent bookstores can cultivate meaningful, values-driven relationships with digital creators to grow visibility, drive foot traffic, and build trust with online audiences. Join a panel of booksellers and content creators who have successfully partnered to promote events, create in-store content, and spotlight underrepresented titles. We'll explore how to find the right voices for your store, establish clear expectations, offer compensation that respects their work, and track return on investment without compromising authenticity. Whether you're new to influencer partnerships or want to elevate existing collaborations, this session will give you practical tools to make social partnerships that truly support your store’s mission and your bottom line.