Bookstore crawls are a fun and effective way to build buzz, boost sales, and strengthen community ties — but pulling off a successful crawl takes coordination and creativity. In this session, you'll hear from booksellers who’ve planned crawls of all sizes, from neighborhood strolls to citywide (or even statewide) celebrations. We’ll cover logistics like mapping routes, partnering with fellow stores, creating passports or incentives, and working with local media or tourism boards. We'll also discuss how to plan a crawl if you live in a more rural area. Learn how to turn your crawl into a signature event that brings customers back long after the final stop.