Graphic novels aren’t just superhero stories or quick reads for kids -- they’re a dynamic, wide-ranging format that challenges assumptions about what books can be. From memoir and history to romance, fantasy, and contemporary fiction, graphic novels are expanding into every genre and readership. In this session, we’ll explore how bookstores can reframe graphic novels for customers who might dismiss them, highlight their literary and artistic value, and tap into their growing popularity across all ages. Panelists will share strategies for shelving, handselling, and programming that expand the audience for this format and spotlight unexpected gems. You’ll leave with ideas to break stereotypes, showcase the versatility of graphic novels, and invite more readers into the stories they tell.