From spooky walk-throughs, to romantic mixers, to once-in-a-lifetime celebrations, nontraditional events are redefining how customers experience your space. This session dives into creative event concepts that go beyond the book launch, helping you reimagine your store as a dynamic venue for community connection, entertainment, and unexpected joy. Learn how to plan, market, and execute standout events that increase foot traffic, diversify revenue, and make your store the talk of the town — all while staying true to your brand and mission.