Bookstores are increasingly moving beyond traditional categories to meet readers where they are — and it’s reshaping the way they think about sections. From the explosive popularity of romantasy to the rise of genre-bending fiction that blurs the lines between horror, romance, sci-fi, and fantasy, readers are seeking stories that reflect both their identities and imaginations. In this session, we’ll explore the evolution of intentional, emotionally resonant sections and the growing shift away from a reliance on the classic genres. We'll discuss how hybrid genres and new reading habits are influencing curation, how to build and maintain sections that reflect your store’s values, and how to communicate these shifts in ways that educate and excite your customers. You’ll leave with practical ideas for sourcing titles, training staff, and creating spaces that invite discovery and connection.