Name
Featured Talk: Circana BookScan Market Trends, Retail Insights, and Growth Strategies for 2026
Date
Thursday, February 26, 2026
Time
11:30 AM - 12:30 PM
Location Name
Spirit of Pittsburgh Ballroom, Floor 3, DLCC
Description
Join U.S. Books Industry Analyst Brenna Connor for an exclusive Circana insights session created specifically for ABA members. You'll discover how the book market performed in 2025 and gain strategic insights into what to expect in 2026. Brenna will explore the latest trends driving book sales, plus key retail insights from the other industries that Circana tracks. You'll leave this session with a clear understanding of how books are positioned within the broader retail landscape, why it's important to report your sales, and what actionable strategies can accelerate your book sales growth in the year ahead.