Name
Your Store, Your Story: A StoryBrand Workshop
Date
Monday, February 12, 2024
Time
2:00 PM - 2:45 PM
Location Name
Junior Ballroom A, Floor 3, Duke Energy Convention Center
Description
Independent bookstores are unique — your story, history, values, causes, and specialties are what differentiate you from others. Your “About Us” section on your website should be unlike anyone else’s too! It’s the easiest way, and one of the most important ways, to promote your store. Join this workshop on how to shift from a generic description about community and curation to one that reflects your store’s personality, makes loyal customers, entices new customers, and helps ABA pitch your store to the media, publishers, and others.
Speakers
Matt Banker, Banker Creative - Saint Paul, MN
Files & Links