Tracking ROI for Events
Wednesday, February 14, 2024
9:00 AM - 9:45 AM
Junior Ballroom C, Floor 3, Duke Energy Convention Center
Although you may be creating events that look successful, your return on investment might not be. Come to this session to learn what information you should be tracking, how to track it, and how to analyze this data so you can evaluate whether or not an event is worth your staff’s time.
Cindy Dach, Changing Hands Bookstore - Tempe, AZ
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